Méliuz Stock Rises After Big Bitcoin Move and Strategic Pivot

By: cryptotale org|2025/05/16 18:30:08
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Méliuz bought over 274 Bitcoins worth $28 million as part of its new growth direction.The company now leads Brazil as the first listed Bitcoin-focused treasury firm.Its stock rose more than 147 percent, showing strong faith in this bold market move.Brazilian fintech firm Méliuz S.A. (B3: CASH3) has made a bold move by acquiring 274.52 BTC for $28.4 million. The company now holds 320.25 BTC, valued at over $33.3 million at current market prices. This follows shareholder approval on May 15, 2025, to amend the firm’s corporate purpose and adopt Bitcoin as a strategic treasury asset.“Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil,” said Chairman Israel Salmen on X. According to the company’s official release, “The Company has repositioned its purpose to act by maximizing the amount of Bitcoin per share.”Méliuz completed its latest BTC purchase at an average price of $103,604.07 per Bitcoin. The previous acquisition occurred in March 2025, bringing the average purchase cost to $101,703.80 per BTC.Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil.And today, we took another step forward:Acquired 274.52 BTC for US$ 28.4MAverage price: US$ 103,604Achieving a BTC Yield of... pic.twitter.com/y12JlKwW6N— Israel Salmen (@IsraelSalmen) May 15, 2025Corporate Strategy Sparks Stock SurgeAs of May 16, 2025, Méliuz stock closed at R$8.35, up 147.04% over the past six months, according to Google Finance. The share price ranged between R$8.10 and R$9.43 during the day, with a market cap reaching R$727.90 million.Source: Google FinanceAlso, the number of shares traded over the period was 4.74 million, pointing to active investors. Méliuz’s decision to become a Bitcoin Treasury Company helped push the stock higher, much to the approval of market watchers and investors.Moreover, this initiative reflects confidence in cryptocurrency as a long-term reserve strategy. Bitcoin is now being embraced beyond speculation and viewed as a corporate treasury alternative.Related: Conor McGregor to Meet Bukele Over Ireland’s Bitcoin ReserveRedefining Treasury in a Digital EconomyAccording to the press release, “A Bitcoin treasury company’s main mission is to accumulate Bitcoin in an accretive way for shareholders.” This model uses corporate and capital market structures to scale Bitcoin exposure, not just hedge against inflation. This strategic shift is aimed at long-term shareholder value creation and adapting to global financial shifts. Additionally, Méliuz’s move is part of a wider trend. On the same day, DDC Enterprise Limited disclosed its plan to accumulate 100 BTC immediately. It also aims to scale its holdings to 500 BTC in six months and 5,000 BTC within 36 months.The post Méliuz Stock Rises After Big Bitcoin Move and Strategic Pivot appeared first on Cryptotale.

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WEEX P2P update: Country/region restrictions for ad posting

To improve ad security and matching accuracy, WEEX P2P now allows advertisers to restrict who can trade with their ads based on country or region. Advertisers can select preferred counterparty locations for a safer, smoother trading experience.

 

I. Overview

When publishing P2P ads, advertisers can now set the following:

Allow only counterparties from selected countries or regions to trade with your ads.

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Target specific user groups more precisely.Reduce cross-region trading risks.Improve order matching quality.

 

II. Applicable scenarios

The following are some common scenarios:

Restrict payment methods: Limit orders to users in your country using supported local banks or wallets.Risk control: Avoid trading with users from high-risk regions.Operational strategy: Tailor ads to specific markets.

 

III. How to get started

On the ad posting page, find "Trading requirements":

Select "Trade with users from selected countries or regions only".Then select the countries or regions to add to the allowlist.Use the search box to quickly find a country or region.Once your settings are complete, submit the ad to apply the restrictions.

 

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IV. Benefits

Compared with ads without country/region restrictions, this feature provides the following improvements.

Aspect

Improvement

Trading security

Reduces abnormal orders and fraud risk

Conversion efficiency

Matches ads with more relevant users

Order completion rate

Reduces failures caused by incompatible payment methods

V. FAQ

Q1: Why are some users not able to place orders on my ad?
A1: Their country or region may not be included in your allowlist.

 

Q2: Can I select multiple countries or regions when setting the restriction?
A2: Yes, multiple selections are supported.

 

Q3: Can I edit my published ads?
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