Blockchain gaming hits 2025 low as daily users numbers slide

By: bitcoin ethereum news|2025/05/16 18:30:08
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Blockchain gaming saw user activity decline sharply in April, dipping below 5 million daily active wallets for the first time in 2025. Daily active users in blockchain gaming declined by 10% in April 2025, dropping to 4.8 million unique active wallets, reaching the lowest level of user engagement the sector has seen so far this year. Data from DappRadar shows that web3 gaming’s share of the decentralized app industry also slipped, now tied with decentralized finance at 21% each, while artificial intelligence projects soared with a 16% market share. DappRadar’s blockchain analyst Sara Gherghelas noted that funding for blockchain gaming also saw a big decline, dropping nearly 70% from March to $21 million in April. However, some large ecosystem funds remain active. Arbitrum Gaming Ventures deployed its first $10 million from a $200 million fund, backing projects such as Wildcard, XAI Network, and Proof of Play. “April 2025’s investment activity in blockchain gaming and the metaverse almost fell flat, but there’s a reason to be cautiously optimistic. This month the total capital raised reached only $21 million, marking a 69% decrease from March.” Sara Gherghelas As Gherghelas notes, investors are now “optimizing for sustainable models, player engagement, and actual retention, not just token hype,” what the analyst describes as the market’s “reset mode.” “Capital is harder to secure, but that’s not necessarily a bad thing. Weak projects are falling away, and funds are flowing into the builders who are quietly laying the groundwork for the next generation of blockchain games.” Sara Gherghelas Even with numbers going down, big-name gaming companies are still testing the waters with blockchain. It’s a mixed bag though — Sega dropped an NFT game called KAI: Battle of Three Kingdoms, but Square Enix bailed on Symbiogenesis after it flopped. Ubisoft’s still in the game, teaming up with Immutable for a Might & Magic blockchain card game coming later this year. According to Gherghelas, major publishers are still showing interest, but the ones actually getting somewhere are the ones teaming up with web3 native teams. She also points out the space is shifting — less focus on hypey token models, more on solid gameplay, interoperability, and “actual user retention.” Source: https://crypto.news/blockchain-gaming-hits-2025-low-as-daily-users-numbers-slide/

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WEEX P2P update: Country/region restrictions for ad posting

To improve ad security and matching accuracy, WEEX P2P now allows advertisers to restrict who can trade with their ads based on country or region. Advertisers can select preferred counterparty locations for a safer, smoother trading experience.

 

I. Overview

When publishing P2P ads, advertisers can now set the following:

Allow only counterparties from selected countries or regions to trade with your ads.

With this feature, you can:

Target specific user groups more precisely.Reduce cross-region trading risks.Improve order matching quality.

 

II. Applicable scenarios

The following are some common scenarios:

Restrict payment methods: Limit orders to users in your country using supported local banks or wallets.Risk control: Avoid trading with users from high-risk regions.Operational strategy: Tailor ads to specific markets.

 

III. How to get started

On the ad posting page, find "Trading requirements":

Select "Trade with users from selected countries or regions only".Then select the countries or regions to add to the allowlist.Use the search box to quickly find a country or region.Once your settings are complete, submit the ad to apply the restrictions.

 

When an advertiser enables the "Country/Region Restriction" feature, users who do not meet the criteria will be blocked when placing an order and will see the following prompt:

If you encounter this issue when placing an order as a regular user, try the following solutions.

Choose another ad: Select ads that do not restrict your country/region, or ads that allow users from your location.Show local ads only: Prioritize ads available in the same country as your identity verification.

 

IV. Benefits

Compared with ads without country/region restrictions, this feature provides the following improvements.

Aspect

Improvement

Trading security

Reduces abnormal orders and fraud risk

Conversion efficiency

Matches ads with more relevant users

Order completion rate

Reduces failures caused by incompatible payment methods

V. FAQ

Q1: Why are some users not able to place orders on my ad?
A1: Their country or region may not be included in your allowlist.

 

Q2: Can I select multiple countries or regions when setting the restriction?
A2: Yes, multiple selections are supported.

 

Q3: Can I edit my published ads?
A3: Yes. You can edit your ad in the "My Ads" list. Changes will take effect immediately after saving.

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