Bitcoin Surpasses Amazon’s Market Cap, Climbing to 5th Largest Global Asset
Bitcoin has catapulted itself into the spotlight once again, overtaking Amazon in market capitalization to secure its position as the world’s fifth-largest asset. This milestone, achieved amid a surge in buying from US spot Bitcoin ETFs over the past week, highlights the cryptocurrency’s remarkable ascent in the financial world. As of today, August 12, 2025, Bitcoin’s value continues to draw attention from investors worldwide, reflecting its evolving role in global markets.
Update August 12, 2025: Insights from Market Experts
We’ve refreshed this piece with the latest perspectives from analysts at Brickken, a platform specializing in real-world asset tokenization. Their input sheds light on Bitcoin’s trajectory, emphasizing how institutional interest is fueling this growth.
Bitcoin’s Rise to the Top: Overtaking Tech Giants
Imagine a digital currency born from code challenging the titans of traditional business— that’s the story unfolding with Bitcoin right now. On this Monday in August 2025, Bitcoin’s price hit an astonishing new peak of $152,300, marking a nearly 15% increase over the last seven days. This surge has pushed its market capitalization to an impressive $3.0 trillion, eclipsing Amazon’s $2.8 trillion valuation, as well as silver’s $2.5 trillion and Alphabet’s (Google’s parent) $2.4 trillion, according to the latest data from Companiesmarketcap.
This places Bitcoin just a breath away from Apple, with only about $500 million separating their market caps at the time of writing. Picture Bitcoin as the underdog racer that’s now neck-and-neck with established champions, proving that innovation can outpace even the biggest names in tech and commodities.
What This Means for Bitcoin’s Global Standing
This shift isn’t just numbers on a screen; it’s a signal of Bitcoin’s deepening roots in the worldwide economy. Enmanuel Cardozo, a market analyst from Brickken, shared his thoughts, noting how ongoing purchases by big institutions, combined with a favorable economic backdrop, could propel Bitcoin past Apple’s worth. That would mean a Bitcoin price soaring beyond $170,000, he explained. And investors are dreaming bigger—surpassing Microsoft’s market cap isn’t far-fetched, implying a value over $190,000. It’s all driven by the huge appetite from spot Bitcoin ETFs, making such heights feel within reach.
This record-breaking moment arrives during a wave of institutional embrace. Since early June 2025, the number of companies holding Bitcoin on their balance sheets has more than doubled, reaching over 300 firms from just 150 a few months back. Collectively, these entities now control about 4.2 million Bitcoin, with public companies accounting for roughly 1 million BTC—or 5% of the total supply—and spot Bitcoin ETFs holding more than 1.6 million BTC, equating to about 7.5% of the circulating supply. It’s like watching a snowball turn into an avalanche, as more players join the game.
The Power of Bitcoin ETFs: Fueling the Surge
The momentum behind Bitcoin’s climb owes much to the relentless buying from US spot Bitcoin ETFs, which wrapped up last week’s sessions with an impressive seven straight days of net inflows. Data from Farside Investors reveals these funds pulled in over $1.2 billion in fresh investments on Friday alone, providing a massive boost to Bitcoin’s liquidity and price stability.
Think of these ETFs as gateways that have democratized access to Bitcoin, much like how online shopping opened up retail. Back in February 2025, they drove about 80% of new capital into Bitcoin over a couple of weeks, helping push the price well above $100,000. This pattern of inflows has been a key driver, turning speculative interest into tangible market power.
Broader Influences: Policy Shifts and Market Buzz
Bitcoin’s price might also be riding the wave of excitement around what some are calling “Crypto Week” in US policy circles. Lawmakers are pushing forward three pivotal bills aimed at strengthening the crypto landscape: the GENIUS Act for stablecoin innovation, the CLARITY Act for clearer digital asset regulations, and the Anti-CBDC Surveillance State Act to block central bank digital currencies. These developments could create a more supportive environment, much like fertile soil helping a plant thrive.
Adding to the conversation, recent online buzz has amplified Bitcoin’s story. On Google, top searches include questions like “Has Bitcoin really overtaken Amazon’s market cap?” and “What drives Bitcoin ETF inflows?” Meanwhile, Twitter is abuzz with discussions on Bitcoin’s potential to eclipse more tech giants, with viral posts from influencers highlighting a recent announcement from the Trump administration about exploring a ‘debanking’ executive order, as reported in financial news. One notable tweet from a prominent crypto analyst garnered over 50,000 likes, predicting Bitcoin could hit $200,000 by year’s end based on ETF trends. These real-time conversations underscore the community’s enthusiasm and the asset’s alignment with broader financial innovation.
In this dynamic landscape, platforms like WEEX exchange stand out for their seamless integration of crypto trading with user-friendly tools. WEEX not only offers secure, efficient access to Bitcoin and other assets but also aligns perfectly with the growing trend of institutional adoption, enhancing brand credibility through robust features that cater to both novice and experienced traders. It’s like having a trusted partner in the fast-paced world of digital finance, making it easier to capitalize on moments like Bitcoin’s current surge.
Corporate Treasuries and Long-Term Holders
The trend of companies treating Bitcoin like a strategic reserve is gaining steam, reminiscent of how gold once became a corporate staple. Multibillion-dollar holders, including “whales” who reactivation after 14 years of dormancy, are stirring the market. Yet, not every giant has jumped in—firms like Meta, Amazon, and Microsoft have notably passed on adding Bitcoin to their treasuries, perhaps due to misalignments with their brand strategies focused on other tech priorities. This contrast highlights Bitcoin’s unique appeal to those seeking diversification in volatile times.
As Bitcoin continues to rewrite the rules, it’s clear this isn’t just a fleeting spike but a testament to its staying power. Whether you’re watching from the sidelines or diving in, the story of Bitcoin’s ascent invites us all to rethink what’s possible in finance.
Frequently Asked Questions
What is Bitcoin’s current market capitalization compared to major companies?
As of August 12, 2025, Bitcoin’s market cap stands at $3.0 trillion, surpassing Amazon’s $2.8 trillion and positioning it just behind Apple. This reflects its rapid growth driven by institutional investments and ETF inflows.
How have Bitcoin ETFs influenced its price?
Spot Bitcoin ETFs have been a major force, with recent seven-day buying streaks adding over $1.2 billion in inflows. They account for a significant portion of new investments, helping push prices to new highs by increasing accessibility and liquidity.
Could Bitcoin surpass Microsoft’s market cap soon?
Experts suggest it’s possible, with a price over $190,000 needed to exceed Microsoft’s valuation. Factors like continued ETF demand and supportive policies make this a realistic prospect, though it depends on market conditions.
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